Business Diagnostic Tool: The Five Jobs One Assessment Does
A business diagnostic tool is more than a lead magnet. See the five jobs one assessment does at once: it sells, prices, positions, compounds and locks in.
LER ▸Fatal Assumption: Why Skill Does Not Scale in Expert Firms
Fatal assumption is Gerber's name for the belief that mastery builds a company. See why skill does not scale and the question that settles it for your firm.
LER ▸Entrepreneur Manager Technician: Who Runs Your Firm
Entrepreneur manager technician is Gerber's model of the three people inside every founder. Find out which one is in charge of your firm and who should be.
LER ▸Stalled Deal Follow Up: Why Convinced Buyers Do Not Sign
Stalled deal follow up often backfires because the buyer fears the wrong choice, not you. See the two silences and the recovery playbook that restarts a deal.
LER ▸Access to Decision Makers: Why Deals Die in Committee
Access to decision makers matters more than a better proposal. Learn the altitude audit, the send me more trap and how to open an executive conversation.
LER ▸Founding Partner Program: Why Cohort One Should Be Small
A founding partner program works best when you cap cohort one at 25 and hand pick each member. See the door policy, the deal terms and how to launch it.
LER ▸Partner Network Cold Start: How to Break the Deadlock
Partner network cold start kills programs when practitioners wait for leads and clients wait for proof. Use this sequence to shrink the network first.
LER ▸Status Quo Competitor: Why Service Firms Lose to Do Nothing
Your status quo competitor is the prospect who does nothing. See how to map the real battlefield, find the domino and engineer a queue of buyers who say yes.
LER ▸Franchise Prototype: Would Your Method Survive Without You?
Franchise prototype thinking is how Gerber turns a founder run practice into a system. Take the six week test and see the seven assets a method needs.
LER ▸Outcome Based Pricing: A Playbook for Expertise Businesses
Outcome based pricing lets you charge for results, not hours. Learn how to agree the outcome first, offer options, frame the fee and gate every discount.
LER ▸Service Business Leverage: Five Levels From Hours to System
Service business leverage decides whether you own a 1x or an 8x company. See the five levels from selling hours to selling access and how to know you climb.
LER ▸Founder Dependency: How to Escape It in a Service Business
Founder dependency keeps your service business small and your calendar full. See the economics, the traps and the 28 day test that gets you out of delivery.
LER ▸