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The Franchise Test: Would Your Methodology Survive Without You in the Room?
If you vanished for six weeks, would clients still get your full quality? Michael Gerber's Franchise Prototype is the cure for founder-dependent service firms — here's how to apply it: the test, the 5,000 rule, the seven assets, and the capture-first documentation method.
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Stop Selling Hours: The Outcome-Pricing Playbook for Expertise Businesses
Price is the most powerful profit lever in a service business — and the one founders touch last. A practical sequence for anchoring fees to outcomes: Weiss's Conceptual Agreement, three-tier proposals, the language of investment, and a gate that stops discounting cold.
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