THE LADDERSIX WAYS IN · SELF-SELECT
GET STARTED

Pick your
way in.

Start free and climb as far as you want. Every rung feeds the next — diagnose, package, build, or hand the whole thing to a practitioner.

STEP 00 FREE

Founder Trap Test

Where the business breaks without you.

  • 2-minute scorecard
  • 7-pillar snapshot
  • Instant archetype + next move
Take the test
STEP 01 99€

Full Assessment

The 140-question deep diagnostic.

  • All 7 pillars, fully scored
  • Spider chart of your machine
  • Prioritised gap list
Buy the assessment
STEP 02 · 6 WKS 1.5K€

Productization Sprint

Stop selling hours. Ship a product.

  • Package one signature offer
  • Pricing + delivery map
  • Launch-ready in 6 weeks
Apply for a sprint
STEP 03 · 6 MO 8K€

MACHINE Accelerator

Do It With You
  • All 7 pillars, guided cohort
  • Practitioner support the whole way
  • Build the entire machine
Apply now
STEP 04 · 12 MO CUSTOM

Done-For-You

We Do It For You
  • Embedded practitioner
  • Builds the machine for you
  • Founder-optional in 12 months
Book a call
HOW THE LADDER WORKS → Free test tells you where you stand. Assessment goes deep. Sprint packages your offer. Accelerator builds the whole machine with you. Done-For-You builds it for you. You keep the FIKR platform tools at every step.
+ DELIVER THE METHODOLOGY FOR CONSULTANTS & COACHES

Become a certified MACHINE practitioner

Proprietary diagnostic tools

The full framework — 140 questions, scoring algorithms, and the report engine to deliver world-class assessments.

Training & certification

Deep training on all 7 pillars and the playbooks that have scaled dozens of service businesses.

Client referrals

Qualified leads from the MACHINE ecosystem. Certified practitioners get first access as demand grows.

Ongoing support

New tools, updated frameworks, a practitioner community, and quarterly calibration sessions.

Apply for certification
↯ IF MACHINE DIDN'T EXIST

What would you actually do?

Hire a big consultancy

Generic frameworks. 100K€ minimum. They leave, you figure it out.

✕ Models don't fit service economics

Piece together freelancers

A bookkeeper, a process consultant, a marketer. No integrated system.

✕ You become the project manager

Buy software tools

Project management. Client tracking. All useful. All insufficient.

✕ Tools are not a strategy

Hire an internal strategist

Expensive. Someone who has never scaled a service business, learning on your dime.

✕ Takes years you don't have

Do nothing

Keep delivering. Stay the bottleneck. Watch revenue plateau.

✕ 96% choose this. It doesn't end well

MACHINE exists because none of these work.

A proprietary diagnostic. A proven 7-pillar method. Practitioners who've actually scaled service businesses.

→ THE JOURNEY TRAP TEST → FOUNDER-OPTIONAL

Every step generates the revenue and confidence to take the next one.

FREE
Founder Trap Test
21 questions across all 7 pillars. Practice or business?
Get your score ▸
99€
Full 7-Pillar Assessment
140 scenario questions. Know what's broken and what to fix first.
Start ▸
1.5K€
Productization Sprint
6 weeks: fix pricing, build your diagnostic, install a sales process.
Learn more ▸
8K€
MACHINE Accelerator
6-month cohort. All 7 pillars with practitioners, templates, peers.
Learn more ▸
CUSTOM
We Do It For You
12-month embedded. A practitioner builds your systems with your team.
Learn more ▸
€ THE COST OF STAYING FOUNDER-DEPENDENT
200K€+
Revenue left on the table
Businesses without systems undercharge by 20–40% and lose clients they can't serve.
70%
Time doing, not designing
Without MACHINE, founders spend 70–80% of their time delivering instead of building systems.
0
Enterprise value without systems
A business that depends on the founder has zero exit value. No buyer pays for a job.
The diagnostic pays for itself when you fix even one underpriced engagement or eliminate one bottleneck keeping you trapped in delivery.
? COMMON QUESTIONS
I already took the Trap Test. How is this different?
The Trap Test is a 21-question snapshot. The paid diagnostic goes 10× deeper: 140 questions producing a 25+ page personalised report with actions for every gap. Blood-pressure reading vs. full medical.
How do I know which tier is right?
Know what to fix but need specifics — start with the assessment. Need support and accountability — the Accelerator. Want it built for you — Done-For-You. Start with the Trap Test and we'll help you place yourself.
Can I upgrade later?
Yes. Many founders start with the diagnostic then upgrade. Your diagnostic investment is credited toward any upgrade within 90 days.
What kind of businesses is this for?
Service businesses: consulting firms, agencies, coaching practices, training companies, professional services. If you sell expertise and want to scale beyond yourself, it's for you.
Who delivers the methodology?
Certified practitioners trained and accredited in the full 7-pillar framework — each with hands-on experience scaling service businesses, continuously calibrated for consistent delivery.
What if I'm not satisfied?
If the diagnostic doesn't reveal at least 3 actionable insights you weren't aware of, we refund your investment in full. No questions asked.
I'm a consultant or coach. Can I become certified?
Yes. The Certification Program is built for experienced consultants and coaches who want a proven methodology, full diagnostic tools, playbooks, and client referrals. Apply via the Certification section above.
NOT SURE WHICH RUNG?

Take the free test.
It'll tell you.

Take the Trap Test ▸