THE MACHINE PRODUCTIZATION SPRINT
Productization Sprint Stop selling hours. Package and sell a product.
A focused 6-week sprint where you package your service into one productized offer, price it to the outcome instead of the hour, and install a sales process that closes — landing clients at the new price before you build the full machine.
Productizing Is the One Lever That Funds Everything Else
You know your business needs better systems. Better processes. Better delegation. But you cannot afford to spend 6 months building infrastructure when revenue is flat. The Productization Sprint fixes the engine first — so everything else becomes possible.
Package your expertise into one productized offer. Price it to the outcome, not the hour. Sell it consultatively instead of pitching. Then use the revenue to fund the full transformation.
WHAT YOU GET
Everything You Need to
Productize Your Offer in 6 Weeks
6 Weekly Group Sessions
90 minutes each with a certified MACHINE practitioner. Not theory — live implementation with real-time feedback on your business.
Pricing Templates & Frameworks
Value-based pricing calculator, 3-tier proposal template, and anti-discounting scripts. Ready to use with your next prospect.
Your Own Diagnostic Tool
Built during the program. A professional-grade diagnostic you can use to open doors and close deals from day one.
Sales Scripts & Templates
Email sequences, discovery call frameworks, proposal templates, and follow-up scripts. No blank page syndrome.
Cohort of 20–25 Founders
Peer accountability with service founders at your stage. The single biggest predictor of follow-through.
Private Community Access
Async support between sessions. Post questions, share wins, get feedback from practitioners and peers.
THE 6-WEEK SPRINT
Three Modules. Six Weeks. One Productized Offer.
Each module builds on the last. By week 6, you have new pricing, a diagnostic tool, and a sales process — all working together.
Pricing Architecture
- Stop hourly billing — shift to value-based pricing
- Build your 3-tier proposal structure
- Anti-discounting protocol — never lower your price again
- Price anchoring that makes your middle tier irresistible
Build Your Diagnostic
- Turn your expertise into a tool that opens doors
- Design questions that reveal gaps and sell your solution
- Position yourself as the expert before you ever pitch
- Create a lead-generation asset you own forever
Consultative Sales Process
- Stop pitching — start diagnosing
- Reach decision-makers, not gatekeepers
- Overcome indecision — the real reason deals stall
- Close at higher prices using your new diagnostic
Each module builds on the last. By week 6, you have new pricing, a diagnostic tool, and a sales process \u2014 all working together.
WHO THIS IS FOR
Built for Service Founders
Ready to Sell a Product, Not Hours
THE PATH
The Productization Sprint Funds
Your Full Transformation
Each step generates the revenue and confidence to take the next one.
Founder Trap Test
FREE
Know where you stand.
Full Assessment
99€
Know what's broken.
Productization Sprint
1.500€
Fix revenue first.
MACHINE Accelerator
8.000€
Build the full machine.
Sprint alumni get priority access and 90-day upgrade credit toward the Accelerator.
COMMON QUESTIONS
Do I need to do the assessment first?
No, but it helps. The free Founder Trap Test takes 3 minutes and shows you where you stand. Many Sprint participants start there to get clarity before joining.
How much time do I need per week?
3–4 hours. 90-minute group session plus implementation time. You will be building real tools and applying new pricing to real prospects during the Sprint — not watching videos.
Is this just for consultants?
Any service business: consultants, coaches, agencies, freelancers, trainers, designers, developers. If you sell expertise and want to charge more for it, this works.
What if I'm already making good money?
If your revenue depends entirely on your personal selling and personal delivery, you are one bad month from a cash crisis. The Sprint builds systems that generate revenue whether or not you are personally selling.
Can I upgrade to the full Accelerator after?
Yes. Sprint alumni get priority access to the MACHINE Accelerator. Your Sprint investment credits toward the Accelerator if you upgrade within 90 days.
What results can I expect?
Most Sprint participants land 1–3 new clients at higher prices within 6 weeks. Some double their project rates. The pricing module alone typically pays for the Sprint investment on your next engagement.
PRODUCTIZE YOUR SERVICE. THEN BUILD THE MACHINE.
6 weeks. New pricing. A diagnostic that sells for you. A sales process that closes. The revenue you generate funds everything that comes next.