Build Demand Before Launch: Why Turning Clients Away Works
Build demand before launch so your offer sells out. Learn the demand ladder, why a half empty launch is a sequencing failure and how the day ten test works.
LEGGI ▸Consulting Firm Positioning: A One Day Ten Step Exercise
Consulting firm positioning in one day: April Dunford's ten steps rebuilt for expertise firms, in four phases, from honest inventory to saying it daily.
LEGGI ▸Validate Offer Pricing Before You Build Anything
Validate offer pricing first: most new offers die because price was an afterthought. Use three questions and thirty conversations before you build a thing.
LEGGI ▸Consulting Price Objections: Never Name Your Fee First
Consulting price objections usually come from quoting too early. Use three agreements on change, worth and proof to settle the value before any number.
LEGGI ▸Consulting Service Guarantee: A Promise Clients Can Test
Consulting service guarantee only counts if a client can prove you broke it. See how to build a promise that can fail, and why a stack of them is a moat.
LEGGI ▸Methodology Improvement Loop: Stop It Going Stale
Methodology improvement loop keeps your method from going stale or splintering. Capture practitioner experiments, test them and put the loop on a calendar.
LEGGI ▸Turn Expertise Into IP: Four Moves a Buyer Would Pay For
Turn expertise into IP in four moves: brand it, write it down, make delivery uniform and fence it legally, so a buyer can acquire what is in your head.
LEGGI ▸Methodology Licensing: License It or Deliver It Yourself
Methodology licensing and your own client work cannot share one price list. See why the hybrid caps your valuation and how to exit delivery in four moves.
LEGGI ▸Key Person Risk: What Being Indispensable Really Costs
Key person risk is what buyers see when clients ask for you by name. Learn how to dismantle the dependency without gutting your firm or your income today.
LEGGI ▸The Self Employed Trap Behind Your Full Calendar
Self employed trap: a full calendar and happy clients can mean you built a job, not a business. See the arithmetic and how to reverse the ratio for good.
LEGGI ▸Annual Billing for Consultants: Twelve Exit Doors or One
Annual billing for consultants gets you a year of cash up front and closes eleven exit doors. Learn how to offer it and turn renewal into one decision.
LEGGI ▸Consulting Business Roadmap: A Two Year Quarterly Plan
Consulting business roadmap for the first two years: twelve gates in year one, four tests in year two, and how to build a firm that runs without you in it.
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