Methodology Improvement Loop: Stop It Going Stale
Methodology improvement loop keeps your method from going stale or splintering. Capture practitioner experiments, test them and put the loop on a calendar.
LIRE ▸Annual Billing for Consultants: Twelve Exit Doors or One
Annual billing for consultants gets you a year of cash up front and closes eleven exit doors. Learn how to offer it and turn renewal into one decision.
LIRE ▸Big Domino Belief: Replace Ten Rebuttals With One Idea
Big domino belief from Russell Brunson, applied to consulting sales. Find the one belief that makes price, timing and doubt fall, then build assets around it.
LIRE ▸Alternatives to Discounting When Clients Push Back on Price
Alternatives to discounting that protect your fee: reshape the deal, change the comparison and add value. Plus the exact words that defend a premium price.
LIRE ▸Free vs Paid Assessment: Where to Draw the Free Line
Free vs paid assessment: where should the free results end? Six dials set the line, and placing it well is worth about 20 percent of revenue by Hermann Simon.
LIRE ▸Assessment Tool for Consultants: Sell a Score, Not Advice
Assessment tool for consultants: why firms that own their category lead with a scored diagnostic, how to build one that means something and where to charge.
LIRE ▸Paid Diagnostic: Build One Clients Pay to Take
A paid diagnostic beats an emailed survey. See how to design dimensions, weighted scores and named levels, then price the thinking and place the free line.
LIRE ▸Document Business Processes by Recording Real Client Work
Document business processes without a blank page: record real client work, point the camera at the right tasks first and test it survives without you.
LIRE ▸Service Business Operations Manual: Seven Sections to Write
A service business operations manual should pass seven tests before anyone else delivers your work. See what each section needs, from clients to proof.
LIRE ▸Business Diagnostic Tool: The Five Jobs One Assessment Does
A business diagnostic tool is more than a lead magnet. See the five jobs one assessment does at once: it sells, prices, positions, compounds and locks in.
LIRE ▸Status Quo Competitor: Why Service Firms Lose to Do Nothing
Your status quo competitor is the prospect who does nothing. See how to map the real battlefield, find the domino and engineer a queue of buyers who say yes.
LIRE ▸Franchise Prototype: Would Your Method Survive Without You?
Franchise prototype thinking is how Gerber turns a founder run practice into a system. Take the six week test and see the seven assets a method needs.
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