THE MACHINE DIAGNOSTIC
You Do It Clarity on exactly what's broken.
140 scenario-based questions across all 7 pillars of your business. Instant results with spider chart, per-pillar profiles, and a per-question action plan for every gap. 25 minutes to know exactly what's broken — and what to fix first.
You know something is wrong. You just cannot see it from inside.
Revenue is flat. You are working 60-hour weeks. Growth has stalled but you cannot pinpoint why. The problem with being inside the machine is that you cannot see the machine.
Every service business founder has blind spots. They are not a failure — they are a function of proximity. The diagnostic exists to give you what you cannot give yourself: an objective, structured, evidence-based view of every system in your business.
WHAT YOU GET
A Complete Diagnosis
of Your Business
Not a generic framework. Not a template. A personalized examination of your specific business across every dimension that matters.
140 Scenario-Based Questions
20 questions per pillar covering Model, Architect, Community, Harvest, Integrate, Navigate, and Execute. Not opinion polls — real business scenarios where you pick the response closest to your reality.
7-Pillar Spider Chart
Your complete founder-dependency map at a glance. See exactly which pillars are holding your business hostage and which are already working for you.
Per-Pillar Founder Profile
For each of the 7 pillars, know if you're a Trapped Expert, Busy Founder, Emerging Firm, Scaling Business, or Service Machine. No guessing — data-driven classification.
140 Per-Question Action Plans
Every question where you score below 50 comes with a specific, time-bounded action plan. What to fix this week. What to fix in 30 days. Zero guesswork.
35 Sub-Dimension Breakdown
5 sub-pillars per pillar. See the exact cracks — not just "Architect is weak" but "Process Documentation is 25 while Quality Systems is 72." Surgical precision.
Quarterly Retake Tracking
Retake the assessment every quarter to measure real progress. Are you moving from Practice to Firm to Platform? Track your trajectory over time.
HOW IT WORKS
Four Steps to Clarity
From first contact to actionable roadmap in less than a week.
Checkout
2 minutes
Quick checkout — no account needed. Enter your details and get instant access to the full 7-pillar assessment.
Answer 140 Scenarios
~25 minutes
Work through 140 scenario-based questions across all 7 MACHINE pillars. Not opinion polls — real business situations where you pick the response closest to your reality.
Get Your Results
Instant
Spider chart, per-pillar profiles, 35 sub-dimension breakdown, and a per-question action plan for every weak spot. Everything you need to know what to fix and in what order.
Take Action
Your pace
Implement the action plans yourself, upgrade to Do It With You for guided support, or go full We Do It For You. Your assessment investment credits toward any upgrade within 90 days.
From first contact to actionable roadmap in less than a week.
7 PILLARS ASSESSED
Every Dimension
of Your Business
20 questions per pillar. 140 questions total. Nothing gets missed.
Model
Is your business model scalable or founder-dependent?
We assess whether you have built a practice, a firm, or a platform — and what it would take to move to the next stage. Revenue model, pricing architecture, and delivery leverage are all examined.
Architect
Are your systems documented and teachable?
We evaluate your operational foundation: processes, tools, documentation, and whether someone other than you could run the business for 30 days without calling you.
Community
Do you have a network that generates opportunities?
We examine your partner ecosystem, referral systems, community engagement, and whether your network is an asset that compounds — or a contact list that decays.
Harvest
Are you capturing and converting demand systematically?
We analyze your sales process, pipeline management, conversion rates, and whether demand generation happens with or without your personal involvement.
Integrate
Do clients get consistent outcomes without you?
We assess your delivery model, client experience, quality systems, and whether outcomes depend on your personal presence or on the methodology itself.
Navigate
Are you measuring what matters and making data-driven decisions?
We evaluate your metrics, dashboards, financial visibility, and whether decisions are driven by data or gut feeling. We look for the signals you are ignoring.
Execute
Can your team deliver without your daily involvement?
We examine team capability, meeting rhythms, accountability systems, and whether your business operates on habits and systems — or on your willpower and energy.
WHO THIS IS FOR
Built for Founders
Ready for the Truth
The diagnostic is designed for service business founders who have built something real — and know it could be more. If you are willing to look honestly at what is working and what is not, this is the starting point.
- Service business founders generating $50K to $500K+ in revenue
- You are working IN the business, not ON it — and you know it
- You have been growing but hit a ceiling you cannot break through
- You want clarity before committing to a bigger engagement
- You are ready to hear the truth about what is broken
YOUR TRANSFORMATION REPORT
25+ Pages of
Personalized Clarity
Not a generic PDF. A detailed, AI-generated analysis of your specific business — with evidence, scores, and actions.
Business Transformation Report
Personalized for [Your Business Name]
Executive Summary
High-level overview of your business health across all 7 pillars
Pillar Scores
Detailed maturity score for each of the 7 MACHINE pillars
Gap Analysis
Where you are vs. where you need to be — with specific evidence
Priority Matrix
Impact vs. effort mapping for every identified gap
90-Day Roadmap
Sequenced actions \u2014 what to fix first, second, third
COMMON QUESTIONS
How is this different from the free Founder Trap Test?
The free Founder Trap Test covers 13 questions on the Model pillar only — a quick snapshot of one dimension. The full diagnostic covers 140 scenario-based questions across ALL 7 pillars with per-question action plans, 35 sub-dimension breakdown, and pillar profiles. It is the difference between a blood pressure reading and a comprehensive medical examination.
What happens after I get my results?
The results are yours to act on. Every weak spot comes with a concrete action plan — what to fix this week, what to fix in 30 days. You can implement the roadmap yourself, upgrade to the Do It With You cohort for guided support, or go full We Do It For You for an embedded practitioner. Your assessment investment credits toward any upgrade within 90 days.
How long does it take?
About 25 minutes. 140 questions across 7 pillars. Your progress saves automatically — close the tab, come back tomorrow, pick up exactly where you left off. Most founders complete it in one sitting.
Can I retake it?
Yes. Smart founders retake it quarterly to measure real progress. Are you moving from Practice to Firm to Platform? The assessment tracks your trajectory over time.
What if it does not reveal anything new?
Satisfaction guarantee: if the diagnostic does not reveal at least 3 actionable insights you were not already aware of, you receive a full refund. No questions asked. The diagnostic has never failed to surface blind spots \u2014 but the guarantee ensures you have zero risk.
Satisfaction Guarantee
If the MACHINE diagnostic does not reveal at least 3 actionable insights that were not previously on your radar, you receive a full refund. No questions asked. Zero risk.
STOP GUESSING. START KNOWING.
140 questions. 7 pillars. One report that tells you exactly what is broken, why it is broken, and what to fix first. The MACHINE diagnostic is the fastest path to clarity.